How Solving Internal Problems Can Create New Businesses
Kurt Schnakenberg discusses his evolution from running his family's luxury building materials company to launching a global staffing agency. He explains how tackling internal challenges with software and labor costs led him to build an entirely new, successful venture.
A great opening hook where Kurt answers the question of whether entrepreneurship is aging or energizing.
Kurt shares one of his hardest-won lessons: why every investment or risk should have a minimum 4X return to preserve capital, compensate for risk, fund failures, and fuel future growth.
Kurt explains a powerful analogy for business success involving the market (the horse), the operator (the jockey), and the importance of economic timing (the track).
A compelling story about the frustrations of using an ill-fitting ERP system and the decision to build a custom solution from the ground up to match their specific workflows.
Kurt provides a crucial communication framework for working with offshore teams, explaining the difference between hearing, understanding, and truly committing to a task.
Kurt shares a unique and memorable lead generation tactic called the "Missing Piece" campaign, where he sends prospective clients a custom jigsaw puzzle of their company but keeps the final piece until they agree to an introductory call.
Kurt's closing advice to entrepreneurs on the importance of finding collaborative solutions, avoiding a combative mindset, and understanding that being willing to compromise is a strength, not a weakness.
